The Hacker T Dog puppet and the CBBC logo
Picture caption

CBBC launched a brand new brand in 2016, with the assistance of fashionable character Hacker T Canine

Plans to reinvent the BBC “for a brand new era” and fight competitors from media giants equivalent to Amazon and Netflix are as a result of be unveiled.

The company will reveal its plans later, which can embody “the largest funding in youngsters’s companies in a era”.

An extra £34m can be invested throughout the three years to 2019-20.

A BBC supply says it “wants to reply” to the best way youngsters and younger folks presently watch programmes.

The brand new funding, delivered following financial savings made throughout the BBC, will see the price range for youngsters’s programming attain £124.4m by 2019-20, up from the present determine of £110m.

In three years, £31.4m can be spent on-line, on content material that can embody video, stay on-line programme extensions, blogs, vlogs, podcasts, quizzes, guides, video games and apps.

By David Sillito, media and humanities correspondent

During the last six years, youngsters’s TV viewing has dropped by greater than 1 / 4.

Kids now spend extra time on-line than they do in entrance of the tv, round 15 hours per week. Even pre-schoolers spend greater than eight hours per week on-line, in accordance with Ofcom.

Naturally then, the CBBC channel geared toward six to 12-year-olds has seen a drop in its viewers, and more and more youngsters are selecting to make use of the BBC’s iPlayer.

Viewing habits are altering, however so too is the content material they’re watching. Shorter video clips, interactive content material and video games are all going to extend.

The setting for all of this can be a long-term decline in spending on British youngsters’s programmes by different broadcasters – ITV’s programming went from 424 hours in 1998 to 64 in 2013 – and the dominance of US programming.

This can solely improve in a web-based world dominated by the tech giants. Youngsters’s tradition is being formed by corporations based mostly on the west coast of America.

BBC director common Tony Corridor and BBC chairman Sir David Clementi are publishing the BBC’s first Annual Plan, which can set out the BBC’s ambition for the approaching yr.

This can clarify how the BBC is aiming to sort out such challenges as “faux information” and kids’s radically totally different media decisions.

It’s going to additionally present how the company is “going to serve the wants of the nations and areas of the UK,” together with setting “the very best ambition for variety”.

A BBC supply stated Lord Corridor has “set a transparent problem – to reinvent the BBC for a brand new era”.

“The way in which youngsters and younger individuals are watching and consuming programmes and different content material is altering quick, and the BBC wants to reply. This funding will imply we are able to reinvent how we serve our youngest viewers within the years forward, whereas persevering with to supply excellent programmes on CBeebies and CBBC.

“Funding in British content material – significantly for the younger – is significant, except we wish extra of our tradition formed and outlined by the rise of West Coast American firms.”

The supply additionally stated that the BBC is exploring how new applied sciences can improve how youngsters and adults uncover new content material.

The annual plan shouldn’t be the identical because the BBC’s annual report, which seems to be again over the earlier yr’s efficiency and publishes particulars concerning the company’s funds and spending. The annual report is anticipated later this month.