The Hacker T Dog puppet and the CBBC logo
Picture caption

CBBC launched a brand new brand in 2016, with the assistance of common character Hacker T Canine

Plans to reinvent the BBC “for a brand new era” and fight competitors from media giants similar to Amazon and Netflix are attributable to be unveiled.

The company will reveal its plans later, which is able to embody “the largest funding in youngsters’s providers in a era”.

An extra £34m will probably be invested throughout the three years to 2019-20.

A BBC supply says it “wants to reply” to the best way youngsters and younger individuals at present watch programmes.

The brand new funding, delivered following financial savings made throughout the BBC, will see the funds for kids’s programming attain £124.4m by 2019-20, up from the present determine of £110m.

In three years, £31.4m will probably be spent on-line, on content material that may embody video, stay on-line programme extensions, blogs, vlogs, podcasts, quizzes, guides, video games and apps.

By David Sillito, media and humanities correspondent

Over the past six years, youngsters’s TV viewing has dropped by greater than 1 / 4.

Children now spend extra time on-line than they do in entrance of the tv, round 15 hours per week. Even pre-schoolers spend greater than eight hours per week on-line, in line with Ofcom.

Naturally then, the CBBC channel aimed toward six to 12-year-olds has seen a drop in its viewers, and more and more youngsters are selecting to make use of the BBC’s iPlayer.

Viewing habits are altering, however so too is the content material they’re watching. Shorter video clips, interactive content material and video games are all going to extend.

The setting for all of this can be a long-term decline in spending on British youngsters’s programmes by different broadcasters – ITV’s programming went from 424 hours in 1998 to 64 in 2013 – and the dominance of US programming.

This may solely enhance in a web-based world dominated by the tech giants. Kids’s tradition is being formed by corporations based mostly on the west coast of America.

BBC director basic Tony Corridor and BBC chairman Sir David Clementi are publishing the BBC’s first Annual Plan, which is able to set out the BBC’s ambition for the approaching 12 months.

This may clarify how the BBC is aiming to sort out such challenges as “pretend information” and kids’s radically totally different media selections.

It’ll additionally present how the company is “going to serve the wants of the nations and areas of the UK,” together with setting “the very best ambition for variety”.

A BBC supply stated Lord Corridor has “set a transparent problem – to reinvent the BBC for a brand new era”.

“The way in which youngsters and younger individuals are watching and consuming programmes and different content material is altering quick, and the BBC wants to reply. This funding will imply we will reinvent how we serve our youngest viewers within the years forward, whereas persevering with to provide excellent programmes on CBeebies and CBBC.

“Funding in British content material – notably for the younger – is important, until we would like extra of our tradition formed and outlined by the rise of West Coast American firms.”

The supply additionally stated that the BBC is exploring how new applied sciences can improve how youngsters and adults uncover new content material.

The annual plan just isn’t the identical because the BBC’s annual report, which seems again over the earlier 12 months’s efficiency and publishes particulars concerning the company’s funds and spending. The annual report is predicted later this month.