People shopping in London

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Gross sales of non-food objects grew slowly in April, the survey discovered.

Retail gross sales jumped in April because of larger spending over Easter, though more durable occasions could also be forward, a survey has discovered.

The business foyer group the British Retail Consortium and KPMG mentioned gross sales had risen 5.6% since April 2016 – up from a fall of 1% in March.

Meals spending accounted for a lot of the progress, however customers had been extra cautious about different objects.

The BRC mentioned shopper spending would sluggish as inflation climbed.

Chief government Helen Dickinson OBE mentioned: “The optimistic distortion from the timing of Easter was largely chargeable for the month’s progress and trying to the longer-term indicators of a slowdown, the outlook is not as rosy.”

In accordance with the research, gross sales of food and drinks soared over the lengthy Easter weekend boosting complete spending.

Over the three months to April, complete meals gross sales elevated by three.6% – a lot quicker than the 12-month common of two% progress, it discovered.

Nonetheless, quarterly gross sales of non-food objects grew extra slowly at zero.7%.

Exceptions included gross sales of kids’s garments and toys and furnishings, though researchers mentioned these rises had been seasonal.

In accordance with official statistics, UK retail gross sales posted their biggest quarterly fall in seven years in March, as the costs of on a regular basis items continued to climb.

The worth of the pound has slumped by round 14% towards the greenback because the EU referendum final June, pushing up the worth of imported items. This threatens to derail a shopper spending growth that has underpinned financial progress because the referendum.

Ms Dickinson mentioned: “Though in the present day’s figures do point out that buyers are nonetheless prepared to spend, with a cocktail of rising prices and slowing wage progress because the backdrop, circumstances for shoppers will get more durable.”